The Walking A Herd is expanding.

What’s an ambassador?

This isn't another ambassador program built around collecting discount codes. I'm creating a close-knit group of hardworking, western-loving women who genuinely connect with Walking A and want to help grow something meaningful. Herd members will receive a personal commission code, early access to collections, exclusive rewards, opportunities to be featured and a private community where we share ideas, celebrate wins and support one another. You don't need thousands of followers. I'm looking for genuine personalities, creative content, an engaged community and women who truly live what Walking A represents. If Walking A already feels like part of your lifestyle, I would love for you to apply for our Founding Herd. Limited spots available. Applications close October 1, 2026.

The Walking A’s Brand Rep Requirements:

Every ambassador commits to four meaningful monthly shares. Content should sound like a trusted friend recommending something she genuinely wears - never a copied advertisement. Monthly content checklist:

• At least ONE monthly purchase at ANY price point utilizing personal code
• 1 Reel or TikTok showing the product in real life 
• 1 outfit photo or carousel 
• 2 Story sequences that include a direct link or personal code 
•  Engagement with major Walking A launches and priority posts
• Usable photos or videos submitted for possible reposting 
• Clear disclosure of the ambassador relationship

What’s in it for you?

Ambassadors will receive a 20% off discount code + early access to collections, be sent free items that we want y'all to promote, but have to earn and a 15% off discount code to promote to their followers. 

Monthly Awards: Highest Sales, Best Reel, Best Customer Conversion, Best Styling, Most Supportive Herd Member - which will all be weighed out with store credit, Starbucks gift cards, more free items etc

You promote us = we promote you!! Our growing Walking A family will become yours as soon as you join our team.

HOW TO APPLY:

1. Attach your facebook link OR instagram handle
2. Tell us about yourself and your connection to the western, rural or everyday cowgirl lifestyle. 
3. Why do you want to represent Walking A?
4. Which Walking A products, messages or parts of the brand connect with you most? 
5. How often do you currently post?
6. Are you comfortable creating Reels, Stories and outfit photos? 
7. How would you naturally introduce Walking A to your audience? 
8.  What would make an ambassador community exciting and valuable to you?
9. Are you willing to commit to one three-month season? 
10. Share one creative content idea you would make for Walking A.

The right Founding Herd member does not need the biggest following. She needs trust with her audience, genuine enthusiasm and the consistency to follow through.